Whether you sell muffins or plumbing services, people don’t buy what you sell, they buy the story about how the purchase makes them happier or does good in the world. In this interactive workshop we will explore the magical world of marketing storytelling and learn how to tell a story your customer wants to hear.
Instructor Janet Wentworth advises clients in marketing and branding strategy, marketing implementation, web site design and development, search engine optimization, internet marketing, and solo entrepreneurship. Janet recently authored the book “Your Unstoppable Brand: The practical guide to engaging your ideal customers through the power of stories” based on her years of experience with small businesses struggling to create an engaging, and profitable, brand.
This workshop is provided by Marin SBDC (Small Business Development Center), in partnership with Community and Technical Education at the College of Marin.